Lawrenceville, GA – July 11, 2017 – BrandBank is proud to announce that it has earned #1 Best-in-Class recognition in Customer Loyalty and Net Promoter for inbranch customer experience. Research has been provided by Customer Service Profiles (CSP), a premier provider of Customer Experience Management programs and market research solutions, in the peer asset group $1-$5 billion. CSP also found that in 2016, more than 94% of BrandBank customers were “highly likely” to recommend the bank to friends and family. This means that more customers are satisfied, stay with BrandBank, and choose to spread the word than customers of comparably sized banks.
“We are extremely gratified and proud that our customers have rated their BrandBank experiences so highly when compared with our peers regionally and nationally,” says CEO Bartow Morgan, Jr. “We have strategically designed an innovative system to ensure services are delivered conveniently and efficiently to our customers. This high-tech, high touch approach has led to an increase in customer loyalty.”
CSP data is gathered directly from BrandBank customers who provide feedback based on their actual interactions with the bank and its’ employees.